Shopper preferences are largely fuelled by five major preferences, and eCommerce sites that are ready to build their features bent cater to those preferences are ultimately more successful.
The Preferences Include:
- Instant Gratification
- Personalization and Curation
- Human Element
- Frictionless Experience
Merchants that are ready to follow these five preferences will put themselves into a far better position to innovate further, also to create an outstanding customer experience for his or her shoppers.
1. The Good Side of Innovation: Innovation may be a double-edged sword which will skyrocket business to new heights while also stifling other businesses that fail to adapt to the new standard of operation. Savvy eCommerce stores are ready to continue by constantly benchmarking their store to industry leading trends.
These stores can even defeat the competition by using giants and utilizing macro and micro trends to innovate within their respective industry.
2. A Mobile-Friendly Website: Mobile devices became a ubiquitous part of the digital experience, and eCommerce sites that aren't optimized for mobile are severely behind. The necessity to possess a mobile-friendly experience dates back a couple of years, and shoppers view eCommerce sites with poor mobile experiences as inconvenient relics.
One out of every three online purchases are done on a smartphone. Online shopping has gotten to the purpose that sites which aren’t providing an honest mobile experience will actually perform worse in search engines, as Google has been prioritizing mobile to a great degree.
3. Frequently Asked Questions (FAQ): Every second your shoppers spend questioning or trying to find a solution to an issue erodes their confidence and chips away at their focus. A commonly asked Questions page may be a good way to supply your shoppers with the answers they're trying to find and keep their eye on the prize.
The best thanks to put together a commonly asked Questions page is to compile all the questions your shoppers actively ask and check out to return up with questions that might help them make a better-informed decision.
A commonly asked Questions page not only helps your shoppers find answers to their questions and shop with more confidence, it also eliminates tons of the customer support work on the back-end.
4. Airtight Security: If there’s one thing that makes apprehension for internet buyers, it’s security. Your site’s security may be a mandatory feature, not only to ease consumer anxieties but also to guard your business from becoming a simple target for cybercriminals.
It’s better to be safe than sorry, and these security precautions will positively impact how your shoppers interact together with your site.
5. User Reviews: It’s vital that your user reviews are organic and real. Shoppers tend to be suspicious of product reviews that are overly positive and appear disingenuous, and lots of merchants pin themselves into this hole by buying fake reviews and deleting negative ones.
It’s perfectly okay to possess a couple of negative reviews and, if your review functionality has the power to reply and show an initiative to undertake to redeem a positive experience, users will look at that positively.
6. Recommended Related Items: One of the most important trends in eCommerce is the consumer desire for a customized and curated shopping experience.
This functionality also helps to spice up average order sizes, also as it establishes a pleasing shopping experience which will keep your shoppers scrolling through your product pages and returning for more.
7. High-Quality Photos and Videos: Shoppers want to ascertain quite a stock photo image and bullet points. Merchants that put within the extra effort to make high-quality photos and videos throughout their site and merchandise pages show an attention to detail that ultimately wins over customers.
High-quality photos and videos not only appeal to people’s visual desires, they also help to showcase a brand’s personality and merchandise features in an enticing manner.
8. Clear and Advertised Shipping Information: A mistake many merchants make isn't making their shipping information clear enough within the process. There are usually two situations that cause shopping cart abandonment or leave sales on the table: Shoppers place an item into their cart and enter checkout, only to be then shocked by a shipping rate they hadn’t taken into consideration.
Any piece of extra information that forces more deliberation can exhaust buyers, and then all it takes is for a minor additional charge to make shoppers save the transaction for later (and potentially ditch it) or abandon the checkout altogether. A lack of shipping information transparency is a silly reason to lose customers.
9. Social Media Links for Social Proof: By providing social media links and creating a bridge between your social media platforms and your site, you're ready to showcase a living, breathing community of other humans who purchased your products.
This social proof gives your shoppers a way of community and social validation that your products and services are worth pocket money on.
10. Online Chats: The rise of eCommerce online chats and chatbots has happened largely thanks to the will to cater to shoppers. Online chats help to feature a person's element to the digital shopping experience and may recreate the experience of getting employees during a physical store.
Online chats are essentially an omnipresent FAQ section, waiting to assist customers with whatever they have.